One of the key lessons a business must learn to stand the competitiveness of today’s market is that building and defending your brand is a long-term project. One common procedure in this process is online trademark registration, where you protect your brand name or logo, or even a slogan, from being used by others. This article will explain how to navigate the process of registering your trademark so that your enterprise can smoothly go through it.
1. Research Your Trademark
Begin the registration process, but don’t enter your desired US trademark until you search to make sure that no other business is already using it. Extensive research using online search tools, like the USPTO or EUIPO, can help you avoid legal troubles that would cost you a lot of money in the future.
2. Select the Right TM Class
Trademark registration can be categorized into 45 different classifications in view of the product and service to which they relate. Filing your trademark in the right class makes sure that the protection embraces all the products or service categories. In case you are not sure which class to opt for, it may be advisable to consult the trademark attorney or supplier in intellectual property.
3. Prepare Your Application
You also should prepare the application to register a trademark after it is approved by you and check all necessary documents. This involves providing the graphic or written representation of the trademark, a list of the goods and services referred by the trademark as well as the statement of use before any person in any legal proceeding.
4. Submit Your Trademark Application
This is the final step after filling out the application form. It should be forwarded to the proper authority or the trademark office. For instance, the USPTO’s TEAS allows the submission of electronic applications to register a trademark online only. Filing fees depend on the classes to which the application is being made and thus should be considered in terms of cost.
5. Check The Status On Your Application
Applicants are issued an acknowledgement soon after filing the application, and the application is then examined several times. Monitor the status of your application, communicate with the USPO to address any Office actions, and meet all necessary fees in a timely manner so that your application will not be stalled or worse – abandoned.
6. Opponents and Objections
There may be times when third parties will contest your application for trademark registration and against registration of one or more trademark classifications. To overcome these challenges, the preparation of evidence to support trademark defence by proving used and distinctiveness should be done.
7. Maintenance and Renewal
In addition to getting your trademark registered, you will be responsible for its protection for the use of the trademark in commerce and filing of renewal applications from time to time. Normally, you will be required to reregister every 10 years and also to comply with the requirements of the trademark office for the trademark to stay alive.
Conclusion
Online trademark registration could be tiresome for a business, and therefore, you ought to consider the points listed to streamline the process of your commerce. Searching for your trademark, selecting the appropriate class, drafting your application, submitting it, examining the results, and protecting and maintaining your registration will guarantee that your brand is shielded and invulnerable for several years. It is always best advised to seek appropriate advice from specialists in intellectual property law or suppliers who are drawbacks knowledgeable.