Protecting your brand is very important to stay in business. Registering your trademark is great step in the right direction in ensuring the survival of your business and its operation. A federal trademark is another term which many individuals are quite familiar with, but its concept isn't fully understood. What is a business tag line, what is the federal trademark registration and how beneficial is it in protecting your business tag line.

What a business tag line is This is a phrase used in advertisement which attaches your products or services to your brand. It is also known as slogan or motto.
Using a slogan helps promote the image of the business and its market position.

What the federal trademark registration really isAlso known as the service mark, a federal trademark is a sign, design, symbol, word, tag lines and can also include colors, a smell, and sounds which distinguishes a products or services of a brand from another, it also attaches or identifies a product with a particular manufacturer. It covers a larger scope which differs from common law trademarks which have limited geographic range.

Why you need to protect your business tag lines with federal trademark registration1. Scope
Arguably, this is the most important reason why you need to consider registering your trademark federally. Self-help platform Trademarks411 can help businesses navigate this tedious process. For instance, filing a federal trademark application in the US protects your trademark in all fifty states of the country which is not applicable with the common law trademarks. With this trademark registration, you can stop another brand or person from using a trademark that is confusingly similar to yours using federal courts.

2. Filing injunctions
Registering your trademark federally gives you the right to file for an injunction in cases of trademark infringement. This means that you can file stop the infringer from taking further actions in a court of equity.

3. Monetary damages
A lawsuit for monetary damages caused by an infringing party can also be filed. The federal trademark registration affords you the opportunity to accompany the injunction filed earlier with this suit when your reputation and your business is hurt by the decrease in sales.

4. Importation Prohibition
Registering your trademark federally gives you the right to stop the importation of goods that are confusingly similar to that of your brand. To do this, you have to file with the US customs to notify them of the infringement.

5. Discovery
Federal trademark registration can protect the tag lines of your business by increasing the ease in trademark discovery by trademark searchers. This goes a long way in preventing infringement as other brands realize the tag line is taken and in use.

6. Exclusive rights
After five years of registering your business tag line federally, it can attain an incontestable status which helps in squashing most arguments and contests that you do not have the exclusive rights to use the trademark.

The benefits of protecting your business tag lines or slogan with federal trademark registration are numerous. One thing remains constant in the whole process: your benefit.