When
starting your small business enterprise, you should be careful about planning
the business strategically such that you are able to protect the same.
Otherwise, you would lose the opportunity to make a profit in the future market
in addition to other expensive trouble.
Though most of the troubles are
avoidable, you should register for the trademark that would help to maintain
the safety of your brand. They often use cheap means to register for trademark,
and they end up having expensive problems for the business. Before it's too
late, you should acquire knowledge about the same and try to avoid any
trademark-related issues.
Small enterprise mistake pertaining
to trademark
1. Never forget to get your business
trademarked – Registering business name for operating the business is not
enough to start the business. You also need to register the brand name with
trademark policies, and you have to understand that there is a thin line of
difference between a trade name and registered trademark.
2. Make descriptive brand names – By
having a descriptive brand name would help you to trademark the same. Using a
strong brand name would be advisable. Following this, you would invest both
money and time in promoting the same.
3. Securing URL and social media
profile – Registering for a trademark is not all as you also need to safeguard
your social media profile. When any other company uses your trademark to
register their domain, you have to safeguard your trademark before the problem
becomes expensive and time-consuming. You should also prevent them from
publishing content with your brand name on their social media profile.
4. Registered trademark is unnecessary
– You have to give up the false notion that trademark is not necessary for your
business and having a suitable logo is enough. The registered trademark would
help to protect your business and exercise common laws pertaining to trademark
infringement whenever it is necessary. In this relation, you can go to Trademarks411.com website for further
information.
5.
Brand
name does not contain your name – Some of you might possess the wrong concept
of registering your name along with registering your brand name. But that is
not the real scenario.
However,
go to Trademarks411.com that
contains a list of policies to safeguard the small business organization from
any act of infringement of trademarks. This website would provide detailed
information about the same, and mention the necessity of trademarks in business
organizations.
The Final Words
Therefore, it is also important to maintain your trademark in order not to lose it. Continued use of the same in commerce would help to prevent your rights. In addition, it is also required to update and renew the registration for the smooth utilization of the trademark. If the trademark has not been registered after the fifth and ninth year of registration, then USPTO might cancel the same. It might also happen that others might use your registered. Try to avoid such mistakes, as you have to apply for re-registration from scratch.
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