Thursday, July 4, 2019

Trademarks411 | What Is The Need To Trademark Your Business Identity?

Have you started your new business? Are you confused about trademarking your business name? As it is the reputation of your company, you should trademark your business much before you set up your business. Do not let your competitors use your business name for their own. If you have brainstormed your business name, try to opt for trademarking it to avoid any problems of infringement. In case, infringement issues crop up after trademarking, you can take legal steps for it. The following part of the article will help you know how trademarking your business name shall prevent others from using it.




With a registered trademark, you get some exclusive right on your business name that can be solely exercised by you. By this, you can use your brand name nationwide and let your customers know about the goods and service that your business caters to. However, for any related information, you can visit Trademarks411.com that would be of great. Trademark enforcement under federal law is strong protection of your trademark. But you will be responsible for looking for unauthorized use of 
the trademark by others. 

Necessity of registering a trademark

The necessity of registering a trademark also depends on the geographic location of your business. You have to think about your competitors in the market and opt for a registered trademark. Apart from this, you have to look for the type of business that you are opening. Also, it is the start of your business, you have to consider the time and money that is required to register your trademark.

What can business names be trademarked?

Under USPTO, only business name trademarks can be registered. For any related information, you can go through Trademarks411.com. If your trademark name is a distinctive one, it would be easier for you to trademark it.
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           Newly coined or created names such as ‘Xerox’ becomes easy to trademark. Therefore, these names get the best protection and cannot be infringed. If the business name is using some words that already exist, it becomes a strong trademark.
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      Names that indicates product without giving many details about it are interesting as customers would search for the same and try to get its services or goods.
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         You should remember that descriptive business names are hardest when it comes to trademarking. This might include personal names as well as location names. However, USPTO rejects registering for a descriptive trademarks. But it has an exception if you can show that the words used in the business name are commonly known among people. This shall help customers to associate with your business name easily.
Trademarks411

However, in case of confusing trademark name, USPTO may reject it. You have to produce strong grounds to do away with the rejection.

Summing it up

Trademark registration can be difficult if you wish to do it by yourself. Therefore, to go by easy steps, it is better to seek assistance from an experienced trademark attorney. From filling for a trademark to getting it registered properly, the attorney will help you.


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