Understanding The Pluses That Trademark Registration Offers

Commonly known word “Brand Name” is referred as “Trademark” in lawful terms. A Trademark means any word, symbol, device, name, numerals or combination of both, which can be represented graphically and can be registered as trademark. A trademark is exclusive symbol which differentiates your services or goods from others. The Trademark Registration which is done for services are known as the service marks.

A perfect trademark shall be easy to remember and speak, in spite of it should not lose its individuality and distinguishing character. Decision of a customer approaching for buying any goods or hiring services are extremely influenced by the brand value and repute a brand name holds.

An entrepreneur should be aware of the benefits that Online TrademarkRegistration offers:

• The recognized quality of your product and services are known by everybody through the trademark and which establishes goodwill and trust among the customers in market. It assists in creating enduring customers who are faithful and always choose for the same brand.
• It gives acknowledgment to the quality of the product. Customers connect the quality of the product with the brand name and this image is made in the market about the quality of a specific brand which assists in enticing customers as they can differentiate the excellence of a product by the logo/brand name.
• No competitor or other person can make use of the logo or wordmark registered by you under trademark. But, if in any case one uses it devoid of the approval of the proprietor of trademark or make any deceiving use of equivalent, the owner can get the legal defense under the Act and stop the individual from doing so.
• Trademark Registration Service creates an insubstantial asset i.e. Intellectual Property for an organization. Registered trademark is a right formed which can be assigned, sold, franchised or commercially contracted. In addition, the Trademark is an insubstantial asset which offers the benefit to the organization.
• Trademark registration is usually done on a very low maintainability price. After you register the trademark you have to pay the safeguarding cost only and restoration cost which is after ten years of registering the trademark. It is reasonably and helps your company create an exceptional image.

• After the trademark is registered you can use the ® sign on your logo stating that it is a registered trademark and no one can make use of the same trademark. It is special for all types of usages as well as rights. If anyone else uses the trademark then you can also take legal action the party if the trademark is registered.
• It makes simple for customers to locate your products. It makes identity of your product different from that of the foreseen and existing competitors and acts as competent commercial tool. The symbol can communicate your unique characteristic, vision or quality of your company and any organization.

Thus, once you register a trademark, you will be able to establish these rights such as request for confiscation of fake goods, use the trademark exclusively and sue third parties for breaching the registered mark.