Trademark registration of a brand name means not anything but brand
name registration. It essentially means that this brand is yours. And if any
other person dares to use it to sell the products, you can sue them.
Procedure of Online Trademark Registration
- Search for a brand name
You should come up with a quirky
and whacky brand name, as all the generic ones are any which way taken. Prior
to zeroing in on one name, you may want to do a fast search to ensure that no
one else is using the name already. And your best bet would be to use coined or
invented words, in a permutation with generic words.
- After the name has been finalized upon, fill in the trademark application. Together with the claim, you should submit a few documents to support your statements:
ü Based
on the type of a registered business you possess, say sole proprietorship, etc.
you would require submitting an address proof and an identity proof of the
directors of the company.
ü A
picture of your brand logo in a typical size
ü If
valid, proof of claim of the proposed mark being used prior to in another
country.
- Brand name registration application filing can be done manually or via e-filing. In case of manual filing, you should walk down and submit the application for registration to any one of the offices of the Registrar of Trademarks. On the other hand, in online Trademark Registration Service, the acknowledgement of the application is issued right away.
- After getting the application, the Registrar finds out whether the brand name matches with the law and does not dispute or conflict with other pending brands or existing registered brands. Hence, finding quirky brand name is also advantageous.
- After examination, the brand or logo name is published and if no one raises an opposition then the brand name advances to receiving. If no one raises any conflict, the Registrar accepts the trademark application and issues a Certificate of Registration.
You may now be permitted to use
the registered trademark symbol (®) next to your brand name, after the
certificate has been published.
Even though the procedure of
registering a trademark is extensive and a little weighty on the pocket, it is
certainly worth the investment of protecting your brand legally.
The United States Patent and
Trademark Office is accountable for enforcing and registering your rights
as a mark holder. They are a resource you can access to ask questions, gather
information, check the registry of present marks and start the registration
process.
It is always good to know that in the United States, you have the option to register your trademark at either the federal or state level. A federally registered trademark offers protection across the whole country, but is only available if you do business with other states or internationally. A state registered trademark only guards your mark from breach within that state.
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