Benefits of United States Trademark Registration

Trademarks are extremely expensive assets. As per a recent survey, trademarks account for, on average, one-third of corporate value. Developing and safeguarding trademarks is not only the cost of doing business but instead an investment in customer reputation, resulting in greater customer satisfaction and higher sales.

A trademark registration can be nearly anything-a logo, word, shape, sound, color, taste, scent or any combination of these-that differentiates the goods or services of one party from those of another. Trademarks also promise customers of reliable quality and thus assist endorse efficient competition.

A submission to register a trademark in the U.S.A is quite less pricier. A request can be on the bases of (a) “bona fide intent to use” the mark, which basically allows you to reserve a mark for up to three years after payment of the application by the Trademark Office,(b) ownership of a foreign application or registration, or (c) actual use of the mark in US Commerce. While a trademark search before adoption is usually not legally required-and no search is infallible -searching can assist stop conflicts by evaluating whether a proposed mark is available for the goods and services for which it is meant to be used.

Advantages of Online Trademark Registration are

1)      Encourages others from making use of similar marks in the first place confusingly by making the mark easy to find in a trademark availability search, thus stopping issues before they even starts

2)      Treats the mark as if used countrywide as of the application date, which is essential in a system in which first use wins-or else, your rights are limited to the geographic area of use or repute of the mark, potentially enabling others to use the same mark in another geographic area and leading to foreseeable confusion when one or both parties expands

3)      Safeguards against registration of similar marks, as the Office of Trademark has a responsibility to cite previous registrations against applications for similar marks confusingly and to decline to register such marks, thus enrolling the power of the United States Government in assisting to stop infringement at no extra price to you

4)      Serves as proof of the validity and exclusive ownership of the mark for the goods and services mentioned in the registration, with discriminating protection after five years and the likelihood of becoming “incontestable,” which can assist not only in court proceedings but possibly more highly in quickly compelling others to stop using a mark without the necessity to go to court.

Trademark Registration Service that are regarded as “merely descriptive” of the associated goods and services are not entitled for registration on the Principal Register, but instead on the Supplemental Register. Registration on the Supplemental Register bestows some, but not all, of the above advantages. But, it does permit the Trademark Office to obstruct consequently filed applications for similar marks confusingly. It also makes possession of the record of mark, so that others who carry out searches seeking in good faith to reduce trademark issues can easily find the mark.