Top Reasons for Getting Trademark Registration Done

Once you have discovered how you plan on presenting your goods or services to the public, you will possibly have specific designs or logos that are distinctive to your company and/or products. These marks are used to recognize your brand and to help you show up from the competition. 

If another company uses the same designs for its products, then it has the prospective to cause confusion among consumers and weaken your brand. That is why guarding your trademark is so vital.

The U.S. Patent and Trademark Office (USPTO) states that a trademark is guarded by virtue of being put into use. But, there are numerous advantages to trademark registration. The top reasons for doing so are mentioned below:

• Printing Costs: If you do not register and you find out later that another company has the same or a very similar name already, you will have to rebuild all of your stationery, business cards, signs, and advertising. If you already have registered a domain name, you will have to alter that as well.
• Trademark Search: Prior to online trademark registration, your legal representative will ensure that a thorough trademark search is carried out. While you can do this on your own, it is very much more involved than people understand.
• Exclusive Use: Registering your mark offers you the exclusive right to use it in the appropriate geographic area.
• Lost Customers: If you have to alter your business name as you later find out that someone else is already using it, you can puzzle and lose your clients.
• Presumption of Ownership: Anyone else who utilizes your registered mark will be presumed to be a headstrong infringer, and you could be entitled to financial damages as a result of the breach.
• Option to develop: You can lose the right to enlarge outside the original business area if you do not register.
• Federal Protection: Federal registration serves as constructive notice to the remaining of the country that you are the proprietor of the mark, even if you do not yet do business nationally.
• State Law Protection: Some states' laws offer extra protection in an infringement action if the mark is registered with the state.
• Money, Money, and More Money: If you have infringed on another person's name or mark, you may be ordered to rename your company immediately; give up all profits earned by the use of the unregistered mark; and pay other damages, including fines, punitive damages,and attorneys' fees.
• Liability to Registered Owner: If you do not register and there happens to be a registered owner of the same or a considerably similar mark, that owner will have an imprecise period of time to find you and take legal action you for breach.

Perhaps the main advantage of trademark registration service is to have the peace of mind it offers. The same can be said about employing an attorney, as the cost of not getting legal representation can be quite high if something goes incorrect.