The Beginner’s Guide to Trademark Registration

Just as your trade has a name, it also requires having its own identifiable logo to set up a visual representation of your brand. The logo requires imitating your company’s brand personality and market niche perfectly. And it should be distinctive adequate to distinguish the company from the competition. Because your logo and name are part of the DNA of your brand and your business, applying for registration of the copyright and trademark of both is a significant consideration.

Is it mandatory to register Your Copyright and Trademark In Your Name or Logo?

You certainly do not have to register the copyright and trademark your company’s logo or name, in the United States; you own the copyright as soon as you put the original work on pieces of paper or computer drive, and you won a trademark as soon as you use your logo and name for marketing your business. But, taking the additional step of registering both can offer you significant protection. Registering the trademark guards you from losing your rights to it if some other company utilizes the same or a highly similar name. By getting your trademark registration done in your name, you are declaring special rights to it for your line of business. And you are preventing someone else from using your name in a similar business.

If you possess a small business, which you function in one state and do not plan on extending into new markets, you do not need to register the trademark your name. You already have the right to use it in your market. In contrast, if you plan to enlarge your business and stretch out to new markets, it would be intelligent to register the trademark, so that no perplexity arises if another company is using the similar name as yours.

If for instance, you start a blog and design a new logo for it, you will need to guard it. When it comes to registering your logo, just by using it, you are making a trademark. You are making a visual representation of your brand since your logo is what your clients recognize you by and it is what differentiates you from your contestants. But, an online trademark registration does offer more defenses, as it stops others from thieving your logo or using one that is very similar to yours.

By just using your company’s mark in commerce, without registration, you are setting up your “common law” rights. But, registering your trademark with the United States Patent and Trademark Office (USPTO), will offer a number of advantages.

Those benefits comprise:

• The legal assumption of your ownership of that mark countrywide, which is significant if you plan to develop your business to other markets.

Thus, trademarking and copyrighting your name or logo is definitely not necessary, but it can offer you

This means that you can get a trademark registrationservice for your business name, logo, slogan, symbol, design and anything else that contributes to the brand identity of your company and the products or services you offer.