Mistakes To Avoid In Selecting A Trademark And To Stay Away From Costly Errors

You have chosen your new trademark, business name or service mark and have paid marketing and advertising professionals generously for their services. You have also expended money for print media, air time, catalogs and brochures to promote the benefits of your new products and display your trademark proudly. When you speak to a trademark attorney finally to guard your trademark rights, you get bad news: your trademark is not enforceable or protectable and your contenders can use your mark freely to depict and sell their products.

To reduce the possibility of making such a costly error, these guidelines can be followed when performing trademark registration:

• It is essential that you check with with a trademark attorney that has wide-ranging trademark registration experience in the early stages of the process. You should not suppose that an attorney is experienced in trademark law. One thing you can do is to look them on www.uspto.gov, to ensure that they have carried out several trademark registration services earlier.
• The trademark attorney will be able to assist you navigate through the trademark strength spectrum to choose a protectable, strong trademark. It is best to choose a trademark from categories Fanciful Trademark, Arbitrary Trademark or Suggestive Trademark with Fanciful Trademark and Arbitrary Trademark being the simplest to register and protect. Apart from this there is descriptive trademark which is not strong and conveys information regarding an ingredient, quality, characteristic, function, feature, purpose or use of the product or service immediately. Generic terms for the services or products cannot function as a trademark as it would stop others from using the common name for the product or service rightfully that they make. 
• After you have chosen a few strong trademark candidates, the subsequent step is to clear the trademarks by searching registration records to ensure there are no earlier trademark right holders that would stop your use. There are several traps for the unwary, for instance, a previously registered trademark does not have to be indistinguishable to your proposed trademark to stop your use.
• In the present day technological world, you have to ensure that the .com extension is present for your trademark.  Do not use hyphens in your domain name as that will send your traffic and clients to another site. Also, do not misspell common words as that will accidentally direct your traffic and clients to another site. You must also register the .net and .org extensions for your trademark to lessen the possibility of cybersquatters registering your domain name with those additions.
• You need to quickly and properly get online trademark registration done with the PTO to receive the most protection for your investment and to develop the precious asset that you have just added to your business. Your experienced trademark attorney will be able to register your trademarks properly and avoid numerous common pitfalls in the application procedure.

Keep in mind that your trademark or service mark is a precious asset and establishes support with your customers. It is vital that you make sure the trademark you choose is one that you can register and guard.