Trademark Registration In U.S.A. During COVID-19 Pandemic

Safeguarding your trademark can pay bonuses. Not only is it a costly property asset, but it is also your brand, your repute. The reputation you have set-up is associated with these different brand elements - your logo, name, and tagline - and the reason why people purchase from you. It is vital to take steps to guard these company assets. Their partnered lawyers will do the research to ensure the mark is not taken already, make sure the filing gets accepted by the government office, and offer sound legal advice all the way through the complete process.

Getting a trademark can offer your business certain legal rights in case a contender tries to steal your brand name or replicate your product offerings. It can also offer you first, restricted rights to the name of your business if you want to trademark your business name. For these reasons, trademarks can be worth a lot of money to your business.

The process of how to file a Online trademark registration application is not simple. Getting an official trademark means that you have to go through a formal procedure to display to the federal U.S. Patent and Trademark Office why your product name or business name is unique and commendable of legal protection and federal registration.

The USPTO website has a comprehensive page on trademark fundamentals where you can start to learn more about the trademark registration procedure, which includes:

• Finding out whether your trademark is legally protectable and federally registrable. You need to know how to identify your business’s unique “trademark-worthy” goods or services properly and have a correct legal basis for filing a trademark.
• Meeting the time limits for the trademark registration procedure. If you miss a time limit, you may lose your rights to a trademark.
• Searching the trademark database known as the Trademark Electronic Search System (TESS) — to see if your preferred trademark is still available, or has been taken already.
• Knowing in what way to use the Trademark Electronic Application System (TEAS). (The USPTO website has thorough video tutorials for how its processes and systems function.)

The COVID-19 crisis has caused the USPTO to make a few changes to the procedure for getting a trademark. If you have a service or product that is associated with fighting COVID-19, you can apply for prioritized initial examination of your trademark application.

But, this prioritized examination is only available if you are trying to get a trademark registered for services or medical goods associated with COVID-19, such as:

• Medical tools associated with preventing, diagnosing, curing or treating COVID-19, such as ventilators, diagnostic tests, and personal protective equipment (PPE) that are subject to approval by the U.S. Food and Drug Administration.
• Medical research services or other medical services associated with prevention, diagnosis, treatment or heal for COVID-19.
• Pharmaceutical products to cure, treat or prevent COVID-19 and are subject to approval by the U.S. Food and Drug Administration.

The trademark process is an intricate lawful proceeding. If you are located in the U.S., you are not needed to have an attorney represent you at the USPTO, but the USPTO strongly supports you to hire an attorney to assist you with the procedure.