The brand name is better referred to as a trademark in legal terms. It can be any name, word, symbol, numerals, device, or a combination of any two that can get represented graphically. The trademark is an outstanding symbol that distinguishes services and goods from others. In a nutshell, it gets registered for services, better called the service marks. Here’s your post on the benefits of Online trademark registration:
- Builds goodwill and trust
Trademark registration establishes trust & goodwill amongst customers in the market. As a matter of fact, it also helps build loyal customers, thereby expanding the consumer base.
2. Exclusive owner rights:
The owner enjoys outstanding rights over a trademark. Besides enjoying the sole ownership, the owner will also be able to stop the unauthorized use of those Trademarks under that same class where it got registered. All in all, it offers the right to sue an unauthorized user.
- Differentiates authentic products from others
It simplifies the process of finding products for prospective and loyal customers. Additionally, it makes the product and its identity different from the rest of the competition, thereby acting as an effective commercial tool. The logo communicates your vision and unique characteristic of the company.
- Your product gains recognition
Registering a trademark will help gain recognition for the product’s quality. Customers will be able to attach the quality of products with the business’s brand name. And that particular image gets created in the market, leading to more number of customers getting attracted to the business. In this manner, your products get differentiated from the rest.
- Creation of Asset:
Earning a brand name will build an intangible asset, better referred to as the intellectual property for any company. A registered trademark is a company’s right that gets sold, franchised, contracted, or even assigned commercially. Given that trademark is an intangible asset, it offers a competitive edge to your business.
- Use of symbols
Upon registering the trademark, the company can use the ® symbol beside its logo. Just in case someone uses that trademark, they may sue the party in case the trademark gets registered earlier.
- Protect your company against infringement:
No competitor will be able to use a watermark or logo registered under your company’s trademark. Nonetheless, when someone makes deceptive use of it without the owner’s approval or permission, the owner may get legal protection &stop that person from doing so.
- Protection for a decade, affordably
US trademark registration gets performed online at a low maintainability expense. Upon registering the trademark, you are only required to pay the maintenance cost & renewal cost (i.e., after ten years of registering a trademark). Besides being cost-efficient, it also helps the company create an outstanding image.
- Global Trademark Registration:
If you wish to register the trademark in countries other than your hometown, your trademark registered in your hometown may get used depending on the registration requirements in that country.
Whether your company has a trademark or not, it must never be used in a generic sense just for referring to your services or goods. Instead, you must use it to modify the generic term and give your company a brand name!
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