The modern business escape is revolutionizing every minute of the day beyond what we can perceive. There is plenty of innovations, emerging trends and new paradigms. The contemporary business world gratifies today's society for the life-changing advancements it has placed before us. But, as always, with the boons arriving, the bay and sale apply when we take a magnified look at the dynamics and undertakings of the twenty-first-century business real. One of the most significant aspects that we will focus on here is trademark and copyright infringement. Trademarks secure your business branding, while copyright protects your creative or intellectual property. However, both are at equivalent risks, per research for today's business bodies.
Rise in trademark and copyright infringement – What does the Stats say?
As per a recent inspection by the Compumark Report, the percentage of trademark infringement has been booming yearly. About 85% of established business brands have consistently fallen prey to trademark infringement in the past few years! It has been projecting a non-stop surging trend from the 81% in the year of 2018 and approximately 74% back in 2017.
Rational reasons why you should hire a trademark lawyer?
With a large percentage of businesses being digitized in today’s era, intellectual property has become more than a significant asset for organizations. As mentioned above, enterprises face massive threats and disputes due to a lack of IP security and management. Henceforth, despite small, medium to large scaled businesses, bodies are paying crucial attention to this concern. When speaking of intellectual property, doing Online Trademark Registration is the only way to save it.
Do you need a Trademark Attorney at all?
Attempting the application yourself can save you money, but in case of opposite consequences, it can also lead to a direct loss of $275, which you do not want. Along with paying the filing charge again, you will have to repeat the procedure all over again, according to US Trademark. Offices, there are different issues that one can face during the detailed and prolonged steps of trademark applications.
ü You know if the trademark application is required and suits you is the first step you will need to clarify.
ü Preparing for the application is the second step in the process. As you are finding the type of trademark protection you require, you need to select a mark. This should be done quite cautiously as only some effects are fit to be registered with USPTO, and each print is protected legally.
ü The third step is to identify the correct format for the mark. Choose whether you need a design mark, a character mark or a good mark.
ü Once done, you will need to identify the products and services to which the mark shall apply. This shall require quite some scrutiny.
ü Then you will need to search the database of USPTO to validate if anyone is claiming the trademark rights already, which resembles the products and services via federal registration.
Finally, before filing your application, you will need to know precisely the basis for filing.
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