Trademarks411 - What Is The Relation Between Trademark And Goodwill Of Your Company?

Trademark of a company holds business value, and for the successful running of the business, the trademark should be maintained. It is one of the critical assets of your company which should be both understood and protected. This, in turn, would help to protect the intellectual property of the business. The goodwill of the chosen trademark would relate to the value that the trademark holds. The value lies in the fact that with the trademark of your company, consumers will be able to identify the services and products that the company caters to. In this way, you will be able to stand out among the rest in the market. By maintaining the high value of your trademark, you will be able to earn power and maintain a prominent position in the competitive market.

What do you understand by trademark goodwill?

The term ‘goodwill' is the purest form that would help in effective recognition of the trademark of the company. In this way, customers will get to know about the mark and its power in the market. Buyers would get to recognize your company by your brand name. Often, trademark goodwill can be estimated when the company is sold or bought. The value of goodwill of the company can be measured according to the purchase price of goods in the business and the value associated with its tangle assets. However, when in confusion about the appropriate use of a trademark that would help to maintain the goodwill of the company, you can seek assistance from Trademarks411 that would provide the required service.

How to protect the goodwill of the trademark?

As the trademark helps protect the intellectual assets of the company and helps to distinguish it from others available in the market, it is also necessary to maintain the goodwill of the trademark. Therefore, in order to protect goodwill, you should ensure that trademark registration has been done through USPTO. Moreover, by proper maintenance of the goodwill, you can ensure that no third parties are using your trademark. This might result in a confusing scenario. Even if they do so, the company should be able to take legal steps for the act of infringement.   However, Trademarks411 service is the best option to protect the goodwill of the company trademark. 

How to measure the goodwill of a company?

Goodwill has value, but it can be linked with the trademark of the company. The trademark can be associated with a high-quality product of the company. In this way, it would help to maintain the goodwill of the company. Companies often find it difficult to calculate the value of goodwill that a product or service of the company has. In some cases, goodwill of the company can be calculated by estimating the difference between the total market value of the company and the value of hard assets of the company.

The Final Parts

Therefore, to maintain the goodwill of the company, it is important to get the brand name trademarked. This would help protect the trademark from any wrong use in the market.