Do you find choosing a business name or product name a daunting task?
Here, doing an extensive trademark search would help to reduce problems of
confusion that might arise in the long run. One of the vital tasks related to
trademark is to ensure that no other parties are using the same in the market.
This step should be taken before you finalize trademark for your business.
In
case of identical use of trademark, chances of trademark application rejection
are high depending on the priority of use of the trademarks. There is no use of
choosing a brand name or product name that you will be forced to stop using it
after a short while. So, it is advised to choose your company trademark carefully
and go through the effective search for it.
National trademark
search
Comprehensive trademark search is important before you finalize it. Some
companies hire professionals or attorney so that the person can help them with
the extensive search and choose a unique trademark that would not give rise to
any trademark confusion in the market. When hiring an attorney, depending on
the type of trademark, a search can cost several dollars. Therefore, to start
with the search, it is better that you start looking for the trademarks that
are already registered with USPTO.
In this regard, you can seek help from Trademarks411.com site to know better
about national trademark search. The electronic trademark search system or TESS
under USPTO shows marks that are already registered under it. In addition, it
also shows the trademark class.
Apart from a national search for your trademark, also check the state's
trademark database. It can be done through the website of the State's
Secretary. Therefore, state trademark registries can also help in effective
trademark searching.
How to analyze
search results?
When you start searching, you are sure to come across hundreds of
similar trademarks used throughout the country. You have to sort out your
results and know which trademark is suitable for you to pick up such that it
has no similarity with any existing trademarks. In case the identical or
similar trademark name is used by other companies, but they are catering to
different goods or service compared to that of yours, you can use it.
But when
the other company is using an identical or similar trademark for similar goods
in some distant countries, it would give rise to more confusion. For any
related information, it is better to visit Trademarks411.com
site that shall help you know about how to choose the trademark that would
neither be similar nor identical with any existing trademark.
The Final Part
The time and effort that you put in a trademark search should be effective enough, and you end up choosing the right trademark for your company or brand name. However, a multinational company should go through a thorough trademark search process to get hands on the right one. To get legal assistance and advice for choosing the right trademark, it is better that you hire an experienced attorney.
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