After successful trademark registration, it can be
used for 10 long years. You may have to renew it after another 10 years. But in
some countries, the time period for trademark renewal can be different. It is
vital to renew the trademark for your brand protection. But you should also be aware of the
consequences that you have to face in case you do not renew your trademark. If
you do not renew, make sure that the trademark company stops sending a timely
reminder to you.
However, it can be assumed that you are not
interested in protecting the brand name of your company. In such a case, the
trademark office would clear out if they find that the trademark is no longer
in use and it has not been renewed timely. However, the trademark office would
give you some time waiting to see whether you opt for the renewal. The step can
also be taken by your lawyer or trademark attorney for trademark renewal. So,
appointing an experienced attorney shall help you remind about trademark
renewal on time. In this regard, you can seek help from Trademarks411.com
that provides ample information about how to handle the consequences if you do
not renew the trademark on time.
Is it possible to opt for a new application?
If you fail to opt for the renewal within a specific
time period, you cannot revive your trademark. It is abandoned, and in such a
case, if you still wish to continue with the same brand name, you can apply for
a new application for trademarking your brand name. At this juncture, it would
be difficult for you to go through the application procedure easily and get a
new trademark for your brand. When using
a registered trademark for 50 long years and you have to change it after so
long, it would be easy to renew it. In the case of trademark lapse, you have to
file for a new one. In this case, the trademark would be granted based on new
rules. You may have to face some problems pertaining to the registration of the
new trademark.
However, without the assistance of an attorney, you
should remember for trademark renewal after a span of 10 years of 15 years. If
you have appointed a lawyer, the person should be responsible enough to opt for
trademark renewal in time. For any related information, you can go through the
information in Trademarks411.com. The trademark office would notify
clients about the renewal of the trademark when it expires.
Are trademark renewals expensive?
No, trademark renewal involves nominal costs, though
it can vary depending on the renewal package that you choose. If you are
running the business at a stretch for 10 to 15 years, you can expect least
trademark renewal charges. But in case, your trademark has been abandoned, it
might involve some costs in applying for new registration for the trademark.
Summing it up
Therefore, it is necessary to realize the importance of trademark renewal, and it should not be avoided. It can have a negative impact on your brand image and acquired reputation.
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