The process to getting a trademark registration in the United
States typically takes about eight to ten months from beginning to end. After a
trademark application is filed, it will take about few months for the USPTO to
evaluate your application initially. This step of the procedure comprises of a
legal representative that works for the USPTO evaluating your application to
find out if any conflicts live with another trademark and guaranteeing your
application meets all the technical necessities set forth by the USPTO.
After the examining attorney has completed
reviewing your trademark, they will then forward the trademark for 30-day time
of “publication.” During this time, any member of the public can go up
against your Online Trademark Registration. Thus, even if the USPTO has accepted your trademark
application, a third party might feel they could be spoiled by the final
registration of your trademark and go up against your application during the
publication period.
After the 30-day publication
window ends, the application is sent back to the examining legal representative
for final review. At that point, as long as you filed your trademark “in use,” indicating
that your services or products were being sold, the examining legal
representative will publish the trademark registration, and a registration official
document will arrive in the mail.
Reasons why Trademark Registration Service is important:
- A federal trademark registration places others on notice that your brand exists and is safeguarded throughout the United States. After your trademark is registered, it appears in the USPTO database. This file is present to the public and enables users to carry out a search to find prospectively similar marks to their own. In addition, after your mark is registered, you can start to use the registered trademark symbol ‘®’ next to your mark. This way, any person who views your mark, even in a simple search of Google, can recognize that it is safeguarded with a federal registration.
- Even though a mark can get trademark rights by filing for a state trademark registration, or just by utilizing your mark related to your goods and services, these protections are geographically limited. A state trademark registration enables protection of a mark used just in that state. On the other hand, selecting not to register your mark at all also restricts the geographic scope of the protection severely to which you are permitted. If you decide to develop your business to a larger geographic area, especially when you think about the significance of online commerce – you may run into problems with same marks potentially pursuing the similar national growth and claims.
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