Monday, June 1, 2020

Online Trademark Registration Benefits

Commonly known word “Brand Name” is referred as “Trademark” in lawful terms. A Trademark means any word, symbol, device, name, numerals or combination of both, which can be represented graphically can be registered as trademark. A trademark is distinctive symbol which differentiates your goods or services from others. The trademark which is registered for services are referred to as the service marks.

A perfect trademark is easy to speak and remember; in spite of it should not lose its distinctiveness and idiosyncratic character. Decision of a customer approaching for buying any goods or hiring services are exceedingly influenced by the Brand Value and repute a Brand Name holds.

Online Trademark Registration Benefits


  • The owner of Registered Trademark likes exclusive right over the trademark. The owner can use the same for all the products falling under the class applied. Also, the owner can enjoy the sole possession of the Trademark and can stop other from the unauthorized use of the Trademark under the same class where it is registered. It offers the right to sue the unauthorized user of the Trademark Registered.
  • It makes simple for customers to find your products. It makes your product and individuality of products diverse from that of the existing and foreseen competitors and acts as competent commercial tool. The logo can converse your quality, vision, or unique characteristic of your company and any organization.
  • The ascertained quality of your product and services are known by everybody through the trademark and which establishes goodwill and trust among the customers in market. It assists in creating permanent customers who are trustworthy and always opt for the same brand.
  • Trademark registration service offers recognition to the quality of the product. Clients attach the product’s quality with the brand name and this figure is created in the market about the quality of a specific brand which assists in enticing new customers as they can distinguish the quality of a product by the logo/brand name.
  • After the trademark is registered you can use the ® symbol on your logo stating that it is a registered trademark and no one can use the same trademark. It is special of all types of usages as well as rights. If anyone else uses the trademark then you can also sue the party if the trademark is registered.
  • Trademark Registration creates an intangible asset i.e. Intellectual Property for an organization. Registered trademark is a right created which can be assigned, sold, franchised or commercially contracted. Also, the Trademark is an intangible asset which offers the advantage to the organization.
  • No competitor or other person can use the logo registered by you under trademark. However, if in any case one uses it without the approval of the owner of trademark or make any misleading use of same, the owner can get the legal protection under the Act and stop the person doing so.
If one wants to register the trademark in countries other than the United States, the trademark registered in the United States can be used as basis of registration there. For any person willing to expand outside the United States, the trademark registered in the United States can provide a good base along with the Established Goodwill in the Country.

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