Protect Your Logo And Brand Name By Getting Trademark Registration

In easy words, trademarks are special distinctive signs that are used to recognize goods or services from a certain company. They can be pictures, designs, expressions or even signs. It is significant because it distinguishes your products from the competitions. It can be linked with your brand or product. To get the guard of trademark rights one has to register the trademark. It is essential to register your trademark as it stops others from copying your mark and misrepresenting other products with your mark. Trademarks assist the customers to recognize the brand and the brand value in one look such as the logo of a tick sign for well-known companies.

Unlike patents, trademark does not have a specific limitation period. Where a patent expires in two decades a trademark registration expires after 10 years of its registration, but unlike patents, a trademark can be renewed again for another 10 years. This procedure can be done indefinitely, meaning as long as you keep renewing the trademark it will not run out and will carry on being under the protection of the Act.

• By trademarking your company’s name, you are protecting the brand, its repute, and your ideas, all of which you unquestionably invested a great deal of sweat, blood, and tear working on. And while the trademarking process itself will take time in all areas considered, nothing would be worse than not protecting your brand and potentially be faced with an infringement lawsuit from a larger company. The process of brand online trademark registration is now possible and convenient such that you can trademark any one of the below things or even a combination of the following:

1. Sound Mark
2. Letter
3. Number
4. Word
5. Phrase
6. Logo
7. Graphics
8. Smell or a mix of colors

• In the Trademark Registration Service form, the individual whose name is mentioned as the applicant will be declared as the proprietor of the trademark once the trademark is successfully registered. Any individual, a company and an LLP can be a candidate and might file the application for the registration of the specific trademark.
• Registration of a trademark is done by the registry of the trademarks. When you plan on registering a trademark there are a few steps implicated.
• Keep in mind to select a unique and idiosyncratic mark it will represent your company. The other significant point is identifying which class you belong to.

After you have selected your mark it is advisable to do a search to check whether your chosen mark is similar to an already registered mark. You can either do this yourself by going to the online website of the Controller general of patents, trademarks and designs. On the website, you can find an option to do a public search. Once click on this option you need to select your class and search the online database.

A trademark can be one of your company’s most precious assets. It is a form of recognition and contributes considerably towards building the company’s public image.