Trademark Registration: Here Are The Reasons Why You Must Consider It

The popular term 'brand name' is called a trademark in legalese. Any name, word, symbol, or numeral that can be graphically represented can also be registered as a trademark. Think of it as a unique symbol that differentiates your services or goods from others.

Good trademarks are easy to remember and distinctive and unique in character. If you still haven’t considered getting your trademark registered, here are a few of the reasons that will convince you to do so.

Get exclusive rights

When you register a trademark, you gain exclusive rights over that trademark. You can use it for all the products that fall under the applied classes. Moreover, you get to have the sole ownership over that trademark. So, you can stop others from any unauthorized usage of that trademark under the same class that you have registered it for. If any such incident occurs, you have the right to use the unauthorized user.

Build goodwill and trust

The quality of your services and goods are identified by the users through your trademark. It helps in establishing goodwill and trust among your customers in the market. You will get to attract permanent buyers who are loyal enough to opt for your brand every time.

The differentiating factor

One of the main reasons why you should consider going to a Trademark Registration Service is that the trademark makes it easy for the customers to find your brand. It distinguishes your identity from the other competitors you have in the market. Therefore, a trademark is like a commercial tool. You can communicate the uniqueness of your company or product and your vision through the logo.

A stamp of product quality

Customers tend to attach the quality of the product with its brand name. Thus, the trademark is also a recognition of product quality. As your trademark becomes synonymous with quality in the market, it will make it easier for your brand to gain more customers moving forward.

Creation of the assets

Registering a trademark leads to the creation of an intangible asset, which is the intellectual property for a business. Think of your registered trademark as the right that can be commercially contracted, franchised, assigned, or sold. The intangible asset in the form of a trademark is immensely valuable to an organization.

Protection for ten years

Online trademark registration of the trademark can be done at an extremely low cost. You will just need to pay for the maintenance cost once you have registered the trademark. The renewal cost has to be incurred after ten years of registering the trademark. Thus, you can maintain the unique image of your company in a highly cost-effective manner.

Thus, as you can well understand, there are multiple benefits associated with registering your company’s trademark. So, wait no more and hire a competent trademark registration company to start the proceedings soon. It is a significant step in carving out a unique name for your brand.