What are the Vital Things to Consider when Choosing a Slogan as a Trademark?

 

Before you try to trademark a slogan, it is better to know how a slogan can be chosen for trademarking. Is it suitable to choose a slogan for trademark purposes? Which slogan would be perfect to indicate the product or its category that the brand caters to? When finding it challenging to choose the right slogan to be used as a trademark for the company, you can seek assistance from experts who have better ideas in the field. It could not be any random slogan to be picked for trademark registration; instead, it should be a unique one that indicates that service or product of the brand. 

The slogan should help you with the latest marketing ideas and add some value to the business. It is about getting exclusive rights that you can use in the business and take suitable legal steps as required in case of any infringement of mark issues. 

How can you use a trademarked slogan?

• First you have to go to the website of USPTO 
• Now check for the existence of the mark before you wish to get it registered for your company 
• The slogan should be a unique one such that it is not already registered in the database
• You have to submit correct application for the trademark and pay the due fees after filling it up correctly 

Things to fulfill when using slogan as trademark 

• Try to choose distinctive and creative slogan 
• If there is any secondary meaning of the slogan, it should not go beyond the literal meaning of the slogan 

Therefore, it is important to choose the right option for a slogan that would indicate the service and its category of the product of the brand. So, it is better to know the right option that would be suitable to be chosen as a trademark and get it registered quickly.   

Not every slogan that can be trademarked and therefore, you need to check with the experts before you opt for its registration. So, when trademarking a slogan, it would give exclusive rights to the owner to be used for legal protection from infringement problems and others. 

Slogan can be used for several things and they are as follows:

• Logo
• Symbol
• Business name 
• Combination of elements 

Why trademark a slogan?

• It helps claim advertising campaign for the brand 

Companies use slogans for ad campaigns and getting it trademarked would be like having exclusive rights for it. If campaigns meet the above said requirement, it would help to know that the mark is eligible to be used as trademarked.  

• Helps build up brand image 

With slogan trademark, it helps use it in a creative way with help of a distinctive mark and certainly sets it apart from the rest. It would help business stand out from rest and help brands become more desirable and keep it distinct from others. Try to choose a unique one that resembles the service of the brand and it sets the brand apart.