When using a protected slogan, it can be easily used in advertising campaigns effectively. But this is not the one benefit of opting for registered trademark with brand slogan. There are two types of slogans that applicants seek trademark protection for. let’s seek what are its categories.
Slogans can be protected that are linked with marketing campaigns and used to sell service or product.
A slogan or a short phrase is used on merchandise such as stickers to provoke something. This cannot be trademark protected as it is informational and ornamental. That means, it will have sole purpose to amuse and entertain the target audience. It is important to find the intent properly, before you opt to register a trademark online.
In order to qualify as a protectible mark, slogans should have:
· Inherent distinctiveness
· Creative name
· Have a secondary meaning to relate with the service or product in customer’s mind
What do you understand by secondary meaning of a product?
If a slogan isn’t distinctive, it may not get the required protection by trademark norms. It is about knowing the correct laws and understand the secondary meaning relating to service or products. It is such that it transcends the literal meaning of a product or service and can be easily associated with the source item. It is mainly done by its contentious use for five years in market for suitable sales and advertising work. Therefore, these are important to know when you want to trademark a slogan.
If a trademark is mundane, more focus should be given on the secondary meaning that can show the important of protection from imitators. This is what necessitates to get a trademark registration for a company slogan and keep it away from the rest.
Based on this, you can approach attorney lawyer who can make it easy to solve the problems and go through the registration details. Knowing the details of trademark law should be perfect before you wish to opt for the registration. This will also help you find the best ways on how to opt for registration from a reliable source.
When companies use slogan for any marketing purpose, they can opt for its registration. But it is not possible to get it registered as a trademark to use slogan for other purpose. One should specify the details carefully to know that you register for it under the right category and it is worth investing for.
Wrapping it up
Slogans and phrase are different from logos and brand name. It should have one or more words, and it is mainly to convey the brand message to its target audience in the best way possible. If you want to use it for business purpose, try to get it registered and mention about its distinctiveness when applying for it. This is how it will boost brand value and will give a unique character to the brand name. So, try to choose the slogan for the brand wisely.
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