A trademark is an essential intellectual property that consists of recognisable expression, design, and sign. This sign and indication are helpful for particular products and services. A Trademark owner can be an individual, legal entity, or business organisation. You can see the trademark on a label, voucher, and package.
When you use the brand for service, it is known as a service mark. The symbol of the brand helps identify a product.
Different types of Factors for Trademark Registration
Here are the few essential elements that are responsible for registering a trademark-
· Product name- You can write a particular brand or product name as a trademark. Apple iPhone is a product name trademark.
· Business name- Registering a company name as a trademark is one of the most common business trademarks.
· Person's name- If your name is essential in generating revenue, you can trademark a name for branding.
· Abbreviations- Abbreviations of a brand or company name can also be a trademark.
· Logo- It is highly recommended to trademark a symbol because it represents your brand name. Your customers can identify a logo faster than a name.
· Tagline- If you have any tagline for your brand, you can go ahead with the trademark. A motto can tell your customer what stands for a business.
· Sound mark- Musical notes or sounds can be a trademark that can make a distinctive trademark tune.
The online trademark registration process
You should follow these steps for online trademark registration-
1. Send your filing instruction or fill out an order form to the trademark register office.
2. You will get the instruction sheet after approval of your trademark registration form
3. Words and service marks are referred to as the mark of identity of products and services of a particular company.
4. A shape mark is a unique identity of any product. The shape of a product or packaging is used as a trade mark of any product or service.
5. Logo or symbol refers to the printed design figure or character to denote the product name or firm's name.
6. Collective marks are vital marks that are owned by business associations and companies. Collective marks play a vital role in the unique identity of a product or service.
7. Series marks or certification mark is another unique trademark that is useful for a proper trademark.
Potential benefits of trademark registration
The potential benefits of registering a name trademark are as follows-
1. It provides much-needed thrust to a brand value that could be further translated into increased sales for the company.
2. Facilities exclusive ownership right to the owner that is it ensures the complete fencing of a concerned IP asset.
3. It enables companies to reduce the marketing campaign budget for promoting particular goods and services.
4. It creates an IP asset for the company that can be assigned, franchised or sold.
It would help if you considered these unique things while using a trademark for your business.
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