Online Trademark Registration | Advantages Of US Trademark Registration

Trademarks are extremely valuable assets. As per a survey, trademarks account for, on average, one-third of corporate value. Protecting and developing trademarks is not just cost of carrying out business, but instead an investment in customer goodwill, resulting to greater customer satisfaction and higher sales.

A trademark registration service can be a taste, word, logo, sound, color, scent, or shape any combination of these-that differentiates the services or goods of one party from those of another. Trademarks also promise consumers of reliable quality and hence assist endorse efficient competition.

An application to register an online trademark registration in the U.S.A is far less expensive than a patent filing. While a trademark search before adoption is usually not required legally -and no search is perfect -searching can assist stop conflicts by analyzing whether a proposed mark is available for the goods and services for which it is meant to be used.

Advantages of Trademark Registration are:

• Dejects others from using puzzlingly similar marks in the first place by making the mark simple to find in a trademark availability search, thus stopping issues before they even start.
• Guards against registration of puzzlingly similar marks, as the Trademark Office has a responsibility to cite prior registrations against applications for confusingly related marks and to refuse to register such marks, thus enlisting the authority of the US Government in serving to stop infringement at no extra cost to you
• Treats the mark as if used countrywide as of the application date, which is very important in a system in which first use wins-or else, your rights are restricted to the geographic area of use or repute of the mark, potentially enabling others to use the same mark in another geographic area and leading to foreseeable confusion when one or both parties expands
• Offers nationwide notice of ownership of the mark as of the registration date, stopping others from claiming their following adoption of the mark was in “good faith”
• Serves as proof of the validity and special ownership of the mark for the goods and services listed in the registration, with sensitive protection after five years and the prospect of becoming “incontrovertible,” which can assist not only in court proceedings but possibly more significantly in quickly compelling others to stop using a mark without the need to go to court
• Gives the right to use the ® symbol when the mark is used for the goods and services listed in the registration, offering your products more marketing cachet and placing competitors on notice that you are serious about guarding your rights
• Enables you to certain legal damages in the case of counterfeiting, relieving you from having to reveal actual damages to get a monetary award
• Offers a basis for foreign registrations, facilitating defense of your marks worldwide as business enlarges

Authorizes US Customs and Border Protection to obstruct imports that breach the mark or are counterfeits once the registration is “recorded” with Customs separately, putting Customs in your corner in stopping violation at no extra cost to you.