If you have a trademark you wish to guard, it is time to get
your trademark registration done. Before
you file for trademark protection you will need to ensure your mark can be
registered. That means looking for others who might have registered a similar
mark already and evaluating whether your mark meets the other necessities for
registration with the USPTO.
Prepare the Trademark Application
It is usually wise to submit an application for registration
on the Principal Register of the USPTO. The Principal Register offers the
trademark owner the maximum protection, including a supposition that the
trademark is legal; the registrant possesses the mark; and the registrant has
the special right to use the mark. But, to meet the criteria for registration
on the Principal Register, your mark must meet definite requirements, so be
sure to do your homework on this or check with with a legal representative
before you apply.
The Fundamentals For Filing
Your trademark registrationservice application must be based on in commerce or intent to use in the
future. A use-based application indicates that, at the time of the application,
you have been using the mark in commerce already or in association with the
services and goods you list in the application. It is worth mentioning that
your use of the mark cannot have been only for the reason of reserving
trademark rights, but rather should have been done in the usual course of
trade. If your use-based application is acknowledged, you will have registered
your mark successfully.
Intent to use application indicates that at the time of the
application, you have not yet utilized the mark but have a definite intent to
do so in the future. If your intent to use application is acknowledged, the
USPTO will publish the Notice of Allowance. At that point, to register your
mark successfully, you will need to file evidence showing that you have used
the mark in commerce or in association with the goods and services listed in
your application.
Assuming that your application is accepted by the examining
attorney, it will then be published in the Official Gazette USPTO, an online
publication, for a month. During this period of time, any party might oppose
registration of the mark if it believes it would be damaged by it being
registered. If any opposition is filed, then there is a court-like proceeding
to solve the disagreement.
If, in contrast, no opposition is filed, then the USPTO will
register the mark and publish you a certificate of registration, so long as you
submitted a use-based application. Remember that it may take quite a few months
after the publication period is over for registration to publish. If you
submitted intent to use application, then the USPTO will publish a Notice of
Allowance, which necessitates you to take an extra step of submitting evidence
of utilization of the mark in commerce.
Trademarks are defensive in nature which means that the
protection offered by online trademark
registration only applies to the country where the trademark is registered.
In future, under a new US trademark rule foreign-domiciled applicants needs to
appoint a US-licensed attorney.
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