How Should You Choose A Unique Slogan For Trademark Registration?

A company can obtain a trademark for slogans or phrases that are used for its products or services when it is distinctive and represent the goods and products' source. The slogans or phrases can be registered as a trademark under the trademark Act.

When you use a trademark a slogan, it can bring a huge positive impact on the business organisation due to its strong impact. Slogans and phrases are different from brand names or logos. It consists of more words that convey the message of a business alongside the brand. They can create mottos and taglines that is useful for advertising brand. 

Conditions for ascertaining trademark of a slogan

The correct slogan can create a positive impact on the business. However, the following conditions need to be complied with to obtain trademark registration for a slogan-

1.      The identical or similar slogan must not be already registered for the same category of service or goods.

2.      The slogans must not be descriptive. When the name trademark is descriptive of the services or products, the registration will be rejected.

3.      The slogan must be distinct. It should be unique, creative, and contain a distinct expression for obtaining registration.

4.      When companies use the slogan for publicity campaigns, they will be provided trademark registration. Maximum business use slogans for marketing promotions. When companies are interested in using the slogans in their product or service advertising, the registrar of trademarks will grant trademark registration.

5.      The slogan must build the brand of the company. A distinctive slogan will enhance the company name and make the brand more appealing and help people connect with the company.

Unique criteria for obtaining a trademark for a slogan

The main criteria for obtaining a trademark for a slogan are that it must be unique and distinctive.

1.      Plain descriptive slogans- Slogans that are descriptive and plain cannot be registered as a trademark.

2.      Value statements- Many businesses have vision, value or mission statements like always being happy to support customers. Such company statements cannot be trademarked as a slogan because they have a distinctive character.

3.      Customer service statements- Customer service statements are general for any business. Customer service statements cannot be trademarked as a slogan because they cannot be distinctive in character.

Potential benefits of trademark registration

The potential benefits of registering a trademark a name are as follows-

1.      It provides much-needed thrust to a brand value that could be further translated into increased sales for the company.

2.      Facilities exclusive ownership right to the owner that is it ensures the complete fencing of a concerned IP asset.

3.      It enables companies to reduce the marketing campaign budget for promoting particular goods and services.

4.      It creates an IP asset for the company that can be assigned, franchised or sold.

From the above information, you should consider that trademarks provide huge potentiality and usefulness to the business organisation. Try to choose the proper online portal for trademark registration. It provides huge benefits to every business organisation and individual.