What Are The Unique Ways Of Trademark Registration?

A trademark is a logo or brand name that is useful to identify one company from another. Trademarks include words, expressions, symbols, and logos. Anything that classifies your company can be a trademark.

Trademarks are central business tools because they allow companies to establish their product's market image without worrying about an inferior product that will weaken their brand image. In addition, a registered trademark can increase the legal protections of your brand. 

Benefits Of Trademark Registration

The significant benefits of trademark registration are as follows-

1.      Trademark can be an asset to the owner because the owner can sell, franchise, or permit other companies to use it. While performing so, the owner can ask for royalty or price for its registered trademark.

2.      For the registered trademark, the owner has the right to take action against another company's copying of its brand.

3.      But if you do not register your trademark, you cannot take necessary action against a second party for using your logo or brand name.

4.      A well-positioned trademark brings uniqueness to your product. It can create trust, confidence, and goodwill in your customers' minds.

5.      A registered trademark helps to create a unique identity for your company.

Function Of Trademark

A trademark serves the purpose of identifying the source or the origin of goods. Name Trademark performs the four functions-

·         It identifies the product and its origin

·         It proposes to guarantee its quality

·         It advertises the product. The trademark represents the product.

·         It creates an image of the product in the minds of the public, particularly the consumers or the prospective consumers of such goods.

The Uniqueness Of Suggestive Trademarks

Suggestive trademarks stimulate the consumer's imagination and assign a particular characteristic to the product. Suggestive marks are less distinctive but can still be registered, though with lesser enforceability of trademark rights. Nearly any two terms can be combined in this category. One can write a trademark in different ways.

Descriptive Trademark

These descriptive trademarks describe the goods and services and are generally considered ineligible for trade marking. The reason is simple. An exception can be granted if the brand ceases to be associated with the company that produces the product. In effect, it then becomes a suggestive or arbitrary trademark.

Therefore, it is essential to ensure that the mark's words or design are not similar to other's brands before filing trademark applications. This step not only avoids infringing on others' rights and causes unnecessary dispute but will also raise the success rate of approval.

Trademark Application

The type of trademark includes trademark of goods or services, collective trademark, certification mark, and collective mark. Words, devices, symbols, colours, three-dimensional shapes, motions, holograms, and sound combinations may file a trademark application.

This trademark may include words, devices, marks, stains, signs, holograms, sounds, and three-dimensional shapes.

From the above information, one can understand the usefulness of choosing the proper process for registering a trademark. You can register a trademark through different methods.