A trademark can be a unique identity that makes your company, service, and product individual. A registered trademark of your business is intellectual property. It protects the investment for creating trust and loyalty among your customers. To protect your brand identity and enhance your business to a global level, you should use an authentic trademark registering process.
Advantages of Trademark Registration
The significant benefits of registering a trademark are as follows-
1. Cost-effective- Registration of a trademark is relatively cheap. The cost of filing a brand is not so expensive. You have to pay a professional fee and government fee along with the registration fees. The application that comes first will be given priority over the others filed after it. The trademark application can be rejected in case of any faulty application process.
2. Long time validity- Register a trademark will be valid for ten years. Business organizations do not have to pay legal fees or subsidiaries within these ten years. It is a one-time investment. But you have to renew the application process every year.
3. Protect investment for branding- In this competitive market, branding is a vital part. Businesses spend a lot on various advertising mediums such as digital, newspaper, radio, and TV.
4. Protect unfair competition- A registered trademark is a weapon against unfair competition. In the world of copycats, exploiting the used brand names is unjust. Thus every business organisation uses a unique and identical brand name.
Different types of Factors for Trademark Registration
Here are the few essential elements that are responsible for registering a trademark-
· Product name- You can write a particular brand or product name as a trademark. Apple iPhone is a product name trademark.
· Business name- Registering a company name as a trademark is one of the most common business trademarks.
· Person's name- If your name is essential in generating revenue, you can trademark a name for branding.
· Abbreviations- Abbreviations of a brand or company name can also be a trademark.
· Logo- It is highly recommended to trademark a symbol because it represents your brand name. Your customers can identify a logo faster than a name.
· Tagline- If you have any tagline for your brand, you can go ahead with the trademark. A motto can tell your customer what stands for a business.
· Sound mark- Musical notes or sounds can be a trademark that can make a distinctive trademark tune.
Trademarking A Brand Name
You can protect the brand, idea, and reputation by trademarking your company's name. While the trade marking process takes time in all areas, consider protecting your potential and brand. The method of brand name registration is now possible and easy so that you can trademark any of the below—letter, word, number, graphics, logo, smell, and sound mark. It is a type of name trademark. It is very unique process.
Consider these factors while registering a trademark for a better business environment. It is beneficial for many business organisations and individuals.
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